Capture & segmentation
Turn rented attention into an owned audience with stronger capture points, cleaner segmentation, and a clear path from first click to the right offer.
The Retention & Conversion Operator for Subscription Finance Brands.
I build the retention and conversion system that starts after someone follows or clicks: capture, reactivation, lifecycle email, conversion pages, checkout, retention, and measurement. I built Bors Finance from zero to $775K+ in receipt-backed lifetime sales, 62K+ organic Facebook page likes, a 35.53% weighted email open rate, and a 0.26% refund-to-gross rate. One operator. One documented post-follow revenue system.
I take two audit clients per week. I do every teardown myself.
The expensive problem
You probably do not need more traffic. You need to stop leaking the traffic you already earned.
Most subscription finance brands obsess over the next post, ad, or partnership while the path after the click is underbuilt.
- Followers never become owned email subscribers.
- Old lists go cold instead of generating revenue again.
- Landing pages make the offer harder to buy than it should be.
- Checkout, nurture, and retention live in separate silos.
- Nobody can show which leak is actually costing the most money.
My job is to find the highest-value leak, quantify it, and ship the fix.
The post-follow revenue system
One operator for the revenue system after the follow.
I diagnose and fix the highest-value leaks between attention, email, checkout, and retention—without turning the engagement into a vague marketing retainer.
Reactivation & lifecycle
Wake up underused lists, build nurture around buyer intent, and create a repeatable communication system that keeps producing after the first send.
Conversion & checkout
Fix offer architecture, landing-page friction, checkout paths, integrations, and the handoff between interest and purchase.
Retention & measurement
Track what keeps customers, what loses them, and what should be changed next—with documented, human-reviewed workflows your team can keep using.
Proof before adjectives
The revenue claim has a receipt.
Bors Finance was not a portfolio exercise. It was a subscription business I founded and helped operate. The site keeps the underlying proof close to the claim so you can inspect it instead of taking my word for it.
- Bankful gross sales
- $570,153.25
- Bankful refunded
- $1,497.50
- Bankful after refunds
- $568,655.75
Refund-to-gross rate: 0.26%. The $775K+ lifetime total is the conservative combined figure documented in the evidence library.
First-party processor report · click to inspect
Lifecycle proof
The audience is already there. I make what happens next worth more.
112,144emails delivered across five measured campaigns
39,847unique opens
35.53%weighted open rate
+11.17 ptsimprovement from the return campaign
Latest measured campaign: 45.1% open rate across 21,893 delivered emails.
Inspect the campaign record →Fixed outcomes
Start with the leak. Pay for the fix.
No vague monthly “marketing support” retainer. Each engagement has a defined outcome, price, and delivery window.
01 · Door opener$1,500
Funnel Forensics Audit
I map the path from attention → email → offer → checkout → retention and isolate the three highest-ROI leaks.
- Full funnel and lifecycle teardown
- Revenue math behind each recommended fix
- Marked-up page and flow recommendations
- Prioritized 7-day install plan
- Delivered in 48 hours
If I cannot identify at least $10K in credible revenue upside or leakage, I waive the audit fee.
Request the audit02 · Lifecycle install$5,000
Email Revenue Rescue
For brands with a meaningful list that is underperforming, going quiet, or failing to move people toward paid offers.
- Capture and list-flow audit
- Segmentation and reactivation strategy
- Five campaign builds
- 30-day nurture architecture
- Performance dashboard and handoff
- Built to ship in 7 days
03 · Conversion install$8K–$12K
Conversion Site in a Box
One high-intent conversion system built around the action you need the visitor to take.
- Offer and conversion architecture
- Responsive landing page
- Email capture and checkout path
- Integrations, testing, and deployment
- Measurement plan
- Built to ship in 5 days
Why me instead of a normal agency
You are hiring the operator who diagnoses the leak and ships the fix.
Typical agencyBen Horch
Strategy handed to another departmentOne operator from diagnosis through deployment
Long retainers before the real problem is knownPaid audit first, then only install what pencils out
Case-study languageReceipts, live accounts, and first-party records
Weeks of handoffsFixed-scope delivery windows measured in days
Best fit
This is built for brands with proof of demand, not people still looking for an idea.
I am most useful when you already have attention, customers, a list, or a working offer—and the next constraint is converting more of what you already earned.
Best fit: paid finance newsletters, trading education brands, finance communities, and adjacent subscription products with real traffic, an active list, or existing customers—where a retention or conversion lift can be worth far more than my fee.
Two audit slots per week
Want to know where the money is leaking before you spend more trying to grow?
Send me the site, funnel, or email program. I will tell you quickly whether Funnel Forensics is the right first move.