Lab 01 · Website
From “welcome to our website” to booked inspections.
A fictional roofing contractor with a typical 2014-era website. Toggle between the original and the rebuild, then read what changed and why.
- Business
- Fictional roofer
- Try
- Toggle before / after
- Similar project
- From $7,500
WELCOME TO OUR WEBSITE!!!
Serving the Ozarks for Roofs, Siding, Gutters, Windows & MORE
Hollis Roofing Inc is a family owned and operated roofing company. We do all types of roofing including shingle roofs, metal roofs, flat roofs, repairs and more. We are dedicated to customer satisfaction and quality workmanship at affordable prices. Please browse our website to learn more about us and our services. Thank you for visiting!
Click here for a FREE ESTIMATE
Call us today at 417-555-0142 or email hollisroofing@aol.example
Site last updated 03/2019 · Best viewed in Internet Explorer
Roofing you can get a straight answer from.
Licensed, insured, and local since 2009. Free inspections with a written report you can hand straight to your insurer.
- 01Headline sells the outcome. “Welcome to our website” says nothing. “Roofing you can get a straight answer from” names what homeowners fear about contractors and promises the opposite.
- 02Urgency handled first. After a storm, most traffic is urgent. “Inspected within 48 hours” answers the only question that matters in that moment.
- 03Trust signals up front. Licensed, insured, local, insurer-ready report. The old site buried these in a paragraph. Now they're scannable in two seconds.
- 04One primary action. Six nav items and a red underlined link became one button, “Book an inspection,” plus a phone number for people who'd rather call.
- 05Built for the phone. The original was a desktop layout squeezed onto a phone. The rebuild is designed at phone width first, with a sticky call and book bar.
Demonstration project. A fictional business and illustrative data, not a client engagement or a measured result.
What a project like this involves
A contractor website rebuild.
Typical: $7,500–$12,000 · 4–6 weeks
- Discovery. Interviews with the owner and whoever answers the phone. What do customers ask? What makes them hesitate?
- Structure and copy. Six to eight pages: home, services, recent work, about, service area, booking.
- Design and build. Mobile-first, fast, accessible. The inquiry form routes to the office and the owner's phone.
- Launch. Domain, hosting, analytics, search metadata, an editing guide, and 30 days of defect fixes.